La Fuerza de Familias

Helping low-tech immigrant parents access online educational resources

My Role

Project lead 
Research and usability tests
Established style guideline 
Design wireframe and prototypes 
QA

Key Challenges

Extract key information from a brief interview with the client. Mange stakeholders’ expectations. Design for scalability.

Client / Duration

Literacy Partners

How can we make the LF website easier to navigate for busy and low-tech Spanish-speaking caregivers?

A fluent internet user, I often take for granted the wealth of information available at my fingertips, yet my recent collaboration with La Fuerza de Familia (LF) highlighted the problem that language barriers pose to finding resources. For this project, I led a team of four volunteers to improve a bilingual website that offers free childhood development educational resources to Spanish-speaking parents. I leveraged my role as UX designer to answer the question: How can we make the LF website easier to navigate for busy and low-tech Spanish-speaking caregivers?

The outcome of this project is a family-friendly and fun website that offers culturally relevant resources for Hispanic parents and institutional partners. 

Based on the data gathered from Google Analytics, we have observed a 4.6 increase in event rate per session and a 40% increase in engagement time.

Usere Persona - Parents- Maria,
User persona - Parents
Parent's journey
Parent's journey
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Updated sitemap
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